Privacy Policy

This Privacy Policy applies to visitors to the ApexPartner website and to people who contact us about our AI systems, automation, and consulting services. It does not replace any separate data-processing terms agreed with a client for a specific engagement.

We may collect the following categories of information:

• Contact details you choose to provide, such as your name, business email address, company, and role.
• Information contained in an enquiry, email, meeting request, or other communication with us.
• Business and workflow information you share while discussing a potential or active engagement.
• Limited technical information generated when the website is accessed, such as IP address, browser type, device type, timestamps, and security or server logs. This may be processed by our hosting and infrastructure providers.

Please do not send sensitive personal information through a general website enquiry unless we have specifically asked for it and an appropriate secure process is in place.

We may use personal information to:

• Respond to enquiries and arrange conversations.
• Understand operational requirements and prepare proposals or project scopes.
• Deliver, support, and improve our services.
• Operate, secure, troubleshoot, and improve this website.
• Maintain business records and comply with legal, tax, accounting, or regulatory obligations.
• Protect ApexPartner, our clients, and others against fraud, abuse, or security threats.

Where applicable law requires a legal basis, we may rely on your consent, steps taken at your request before entering a contract, performance of a contract, compliance with a legal obligation, or our legitimate interests in operating and protecting our business. We balance those interests against your rights and expectations.

Information processed as part of a client project is governed by the applicable agreement, project scope, and any data-processing terms. ApexPartner does not use information submitted through this website to make decisions that produce legal or similarly significant effects about visitors solely by automated means.

We may share information only where reasonably necessary with:

• Trusted service providers supporting hosting, infrastructure, communications, security, or professional operations.
• Professional advisers such as lawyers, accountants, or insurers.
• Authorities or other parties where disclosure is required by law or needed to protect legal rights and security.
• A successor or relevant party in connection with a genuine merger, acquisition, financing, reorganisation, or sale of assets.

We do not sell personal information.

Some providers may process information in countries other than your own. Where required, we use appropriate contractual, organisational, or legal safeguards for international transfers.

We retain personal information only for as long as reasonably needed for the purposes described in this policy, an active business relationship, dispute resolution, or legal obligations. We use proportionate technical and organisational safeguards, but no online system can be guaranteed completely secure.

Depending on where you live, you may have rights to request access, correction, deletion, restriction, portability, or objection to certain processing. You may also withdraw consent where processing is based on consent and lodge a complaint with your local data protection authority.

To exercise a right, email contact@apexpartner.io. We may need to verify your identity before completing a request.

This website and our services are intended for businesses and are not directed to children. We do not knowingly collect personal information from children through this website.

This website may link to third-party websites or services. Their privacy practices are controlled by those third parties, and we encourage you to review their policies before providing information.

We may update this policy as our website, services, or legal obligations evolve. The effective date at the top identifies the current version.

Questions about this policy can be sent to contact@apexpartner.io.